In the day and age in which we live, old ties with a waning empire are being replaced by new ties with the most powerful nation in the world – The United States. These ties do bring us great economic, political and social benefits but are these coming at an unseen cost?
We are constantly bombarded through the media about the events of the world, the joint invasion of Afghanistan and more recently Iraq have made headlines around the globe. But there is also another sort of invasion, one on the consumer level, which is breaching our shores preying on our minds and, ultimately, our identities.
Our existence began as a penal colony, a country that bowed to the commands of its motherly creator – The British Empire. This is why we entered the two great wars, losing over a million soldiers in battles for a cause unaffecting to us. After the end of the Second World War, we began to desire independence – we didn’t need
The first major move the government made was in 1999, when a model for the implementation of a republic in
We are still part of the
As our ties with a faded empire demise, our ties with another great world power increase. We no longer look to
As much as we deny it, we are becoming much like the ridiculed Americans, and through this process our identity as Australians is becoming estranged as we do something as simple as walking into our local fast food chain.
Mcdonald’s. The world’s biggest food chain store has expanded globally from its simple beginnings as a local restaurant in suburban
It is not only
being dubbed ‘Mcdonaldization’. American businesses and corporations are present on every continent on Earth, including
We are fighting a war of revenge, but ultimately we are fighting to secure a major oil resource, a resource which ensures the American domination in the world hierarchy.
It is not only politically in which we are being influenced, we are also being influenced by American media, and the affairs of the rich famous which adorn our glossy gossip magazines. A recent cover on the Australian (note Australian) Women’s Weekly was a bold striking headline announcing that Angelina Jolie was having twins, an exclusive fact which every inquisitive person in
This is but one example of the American media influencing our culture. We care more about the lives of
This loss of Ledger to the lure of
Regarding the media’s influence on our identity, ask yourself this. When was the last time you turned on your television during prime time and viewed a program which was made in
It is not only what we view that is affecting us, it is also what we listen to.
According to State Police Departments, gang related crime and violence is up ten fold within the last decade. This increase is being blamed on the effects the ‘glorification’ of gangs and violence through music on our youths.
American rappers have greatly influenced the minds of our children and teens, with lyrics promoting gangs, drugs and violence. Our kids, striving
to be accepted socially, become the product of a way of life influenced by the lyrics in the music they listen to. Most young listener’s who are dragged into this world of violence are lured in by their favorite singer constantly pointing out that being from the ‘shady’ side of life made them into a successful, rich artist.
as Australians for the simpler things in life. The barbeque is one of these simple Australian traditions which are beginning to fall into decline, though it is an experience of the senses which we strongly promote as our own. We can all relate at some point in our lives to sitting out back on a warm summer evening, the mixed aroma of meat cooking on a barbeque plate, beer and the faint, alluring fresh smell of the trees and the oncoming of twilight; bringing on a sense of relaxation and total belonging within your time and place. This experience, which we proudly call Australian, is being increasingly replaced by a trip to the local fast food outlet, a trip into American culture.
As Australians, we must fight for what we hold dear to our hearts – freedom. The cage from which me must break free from is not made of iron, but it’s bars are just as strong. We are being influenced culturally on a daily basis, and with each day that goes by we fall further into the trap of becoming the product of a nation which is corrupting our identity as Australian people.
So next time you think of going into a McDonald’s store, ask yourself this – is that burger and fries really worth my identity? If you come to the conclusion that it isn’t, go into the local deli for a club sandwich. Your children (and your thighs) will thank you for it.
Therefore this invasion of American cultural influences is not only through multi-national corporations, but also through the media, bringing the front into our homes through the television set and the radio.
What can we do about this? Well for starters, don’t get caught up in the hype. Advertising is the main weapon used in the onslaught on our identity. We see a product and, if the techniques used are right, we desire the product. It is the simplest way to draw in consumers craving the promises set by imagery or text. Americans are the greatest consumers in the world, and we as Australians if we continue to follow the trend set by the